As we move into 2023, small business owners are facing new challenges and opportunities when it comes to marketing their products and services. In this article, we will discuss the top small business marketing trends followed by Portland marketing agencies to keep an eye on in the coming year.
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Influencer marketing
Influencer marketing is a trend that has been growing in popularity in recent years, and it shows no signs of slowing down in 2023. This strategy involves working with social media influencers to promote your products or services to their audience.
Finding the right influencer for your brand is key to success with influencer marketing. Look for influencers with a large and engaged following whose values and messages align with your brand.
- Look for influencers with a large and engaged following in your niche or industry.
- Consider micro-influencers with a smaller following, as they may have a more engaged audience and be more affordable.
- Make sure the influencer’s values and message align with your brand before partnering with them.
- Measure the success of your influencer marketing campaign by tracking metrics such as engagement rate, click-through rate, and sales.
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Video content
Video content is also becoming increasingly important for small businesses in 2023. This can include live streaming, recorded videos, and video ads. Video is a great way to showcase your products or services and connect with your audience emotionally. Additionally, video content can be shared easily on social media platforms and can be used to boost your search engine rankings.
- Use video to showcase your products or services and give customers a behind-the-scenes look at your business.
- Live streaming can be a great way to connect with your audience in real time and build a sense of community.
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Personalization
Personalization is another trend that is expected to grow in 2023. This includes tailoring your marketing messages and offers to specific groups of customers based on their interests and behaviours. Personalization can be achieved through the use of customer data and advanced analytics. By providing customers with personalized experiences, you can increase customer loyalty and sales.
- Use customer data and analytics to segment your audience into groups with similar interests and behaviours.
- Personalize your marketing messages and offers to these groups to increase relevance and engagement.
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Voice Search Optimization
Voice search optimization is becoming increasingly important as more people use voice assistants to search for products and services. Optimizing your website and content for voice search can help you reach a wider audience and improve your search engine rankings. This includes focusing on long-tail keywords, providing concise and clear information, and ensuring your website is mobile-friendly.
- Optimize your website and content for long-tail keywords, as these are more likely to be used in voice search queries.
- Provide clear, concise, and easily-understandable information on your website and in your content.
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Artificial intelligence (AI)
AI is expected to play a big role in small business marketing in 2023. This includes using AI to analyze customer data, personalize marketing messages, and automate repetitive tasks. AI-powered chatbots, for example, can help small businesses provide excellent customer service and improve the overall customer experience.
- Use AI to analyze customer data and gain insights into customer behaviour and preferences.
- Personalize marketing messages and offers using AI to increase relevance and engagement.
Conclusion
As we move into 2023, small business owners must stay on top of the latest marketing trends to stay competitive. By focusing on influencer marketing, video content, personalization, voice search optimization, and AI, small businesses can connect with their customers in new and meaningful ways and drive sales. Remember, staying on top of these trends will allow your business to stand out and grow in a crowded digital landscape.
